Introduction

During my tenure on ICRC's global social media team, I curated compelling content across a diverse range of platforms, such as Twitter, Facebook, TikTok, Instagram, YouTube, and LinkedIn, reaching an expansive audience of 5.57 million followers.

I played a key role in fostering increased engagement, as evidenced by a noteworthy 8.7% growth in engagement rate over the past year.

Accounts

Posts

I collaborate with a global social media officer ​on the "Throwback Thursday" project. We ​select historical black and white photos from the ​ICRC's work in history. I also help enhance their ​visual appeal through editing and design.

Posts

Taking inspiration from online trends, I independently ​create #FactFriday cards one per week. These posts ​feature a simple and clear design and distribute ​astonishing facts related to ICRC's prioritized topics.

Posts

A big portion of my work involves crafting human-​centered stories. I receive b-roll footage and photos from ​delegations, and I leverage this visual content to write ​compelling narratives that showcase the lives of victims ​in affected communities worldwide.

Posts

In my role, I also develop multimedia content to showcase the impactful ​work of ICRC colleagues in the field, regardless of their roles as drivers, ​delegates, experts, or doctors.

Posts

For the War in Cities campaign, in addition of drafting posts for Twitter and ​Facebook, I also collaborated with a legal adviser from ICRC's Arms and ​Conduct of Hostilities Unit to film and edit an explanatory TikTok/Reel video.

Posts

For the fundraising campaign #Help2Heal, I contributed to the development ​and execution processes on various social media platforms, including Twitter, ​Facebook, Instagram, and TikTok.

Posts

On the International Day of the Disappeared (August 30, 2022), I created ​and translated posts in English and French, while also supporting the ​promotion of play4change band's music video and new songs on Twitter.

Posts

As the focal person for World Children's Day (20 Nov 2022), my ​responsibilities: creating posts specifically tailored for global channels, ​curating footage or re-editing evergreen content from regional offices, ​ensuring their effective reuse on the global channels.

Posts

Instagram stories

I developed diverse types of content for the ​International Day of the Dead (November 1-2, 2022).

Posts

During COP27 (Nov 6 – 18, 2022), I designed content and distributing ​key messages about climate change. I also designed an animated ​carousel to promote ICRC's latest report on climate change.

Posts

I co-led content production for International Day for ​the Elimination of Sexual Violence in Conflict, 19 June.

Posts

I created widely popular "Language Matters" cards in both ​English and French. Additionally, I crafted a TikTok video ​where I presented three important facts about mental health.

Posts

I created various types of posts highlighting updates ​from conflict-affected areas across the world, such as ​Ukraine, Yemen, Afghanistan, Syria, Pakistan, and more.

Posts

I took the lead in collaborating with ​the Law and Policy Outreach Team at ​ICRC.

As part of this collaboration, I filmed, ​edited, and posted three engaging ​TikTok/Reels videos on ICRC's global ​channels.

The purpose was to enhance the ​visibility of the Humanity in War ​Podcast and attract a wider audience.

Posts

I coordinated with the Forensic team at ICRC and utilized my ​design skills to create various types of social media posts.

These posts were aimed at increasing the visibility of the team's ​work and highlighting their contributions in the field of forensics.

Posts

I collaborated with the Office of Economic Advisor at ICRC to develop a ​series of cards that aimed to explain the link between international ​humanitarian law and the business world.

This topic represents a new area of focus within the humanitarian field.

Posts

ICRC's President published an essay that aimed to explain the principle of neutrality.

I supported in promoting 360 degree the essay on social media platforms. Additionally, I ​monitored the performance of these posts and drafted an internal report for the ​President's Office.